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Tuesday, 26 Sep 2017

Maxymiser is the leading global provider of website Conversion Management solutions including multivariate testing and personalization. With offices in New York, London, San Francisco, Edinburgh and Dusseldorf and a global network of partners, its solutions enable brands such as Hertz, Lufthansa, Sony and Virgin Media to analyze, optimize and deliver better performing content and campaigns across digital channels. By working with Maxymiser, marketers are empowered to make smarter, objective decisions and deliver more engaging customer experiences. Founded in 2006, Maxymiser is a rapidly expanding, independent company with a best-in-class technology recognized by leading industry analysts. How Conversion Management came to be Maxymiser launched in 2006 and was the first vendor to offer multivariate testing solutions to many of Europe’s leading online businesses. We have been the catalyst for substantial change in how companies develop customer experiences based on objective decisioning and continual website refinement. Before we arrived, many content change decisions were being made using guesswork. This led to high levels of design risk and a rip-and-replace approach to website design which was expensive and ineffective. Marketers were flying blind and decisions were often thrashed out in team meetings based on subjective view-points. They had great information on what was broken from their web analytics data but no effective means of taking action on this information. We quickly discovered that it is almost impossible to second-guess visitors accurately – it was much better to test their behavior then serve improved content. Our Solutions All Maxymiser solutions link the delivery of content variants to objective decisions using advanced statistical and machine learning algorithms rather than subjective decisions. We focus on achieving uplift in click metrics that generate revenue or profit. Over the course of thousands of campaigns across all the main verticals we have discovered many surprises and turned millions of website visitors into new customers. Our personalization technologies make user experiences more relevant, boosting engagement and conversion rates. Maxymiser’s comprehensive services and OneTouch methodology mean that not only do we provide class leading software, but our solutions provide quick, easy and secure implementation with low Total Cost of Ownership. Our clients often describe our approach as being ‘light-years’ ahead of our competition. Find out more...